BNN Kenya Exits Instagram for Telegram and Apps

BNN Kenya, a leading celebrity news and gossip platform, has announced its departure from Instagram to focus on Telegram and its proprietary apps.

In a statement shared on their Telegram channel, BNN emphasized their shift away from Instagram due to issues like algorithms and shadowbans, opting instead for platforms where they can deliver content directly to their audience. They encouraged followers to join them on Telegram and their apps, BNN and Ongea, for unfiltered stories and interactions.

BNN Kenya is spearheaded by Edgar Obare, a prominent figure in Kenyan digital media known for his investigative approach to celebrity news and social issues. Obare has cultivated a significant following by breaking stories that often go unnoticed by mainstream media.

This move comes amidst a growing trend of content creators and media platforms seeking alternatives to traditional social media networks, which have been criticized for their opaque content moderation policies. By focusing on Telegram and their own apps, BNN aims to maintain direct engagement with their audience without the interference of algorithms.